Back in the early 2000’s it was a favorite pastime of my friend Tara and I to drive out to Laguna Beach and busk. We had found a hallway that branched off of the main thoroughfare - it created a beautiful natural reverb and amplification of the music. We’d leave out the guitar case, throw in a few bucks to “spike the jar” as they say, and start singing and playing as low-key browsers walked in and out of shops and restaurants. We had a few very memorable experiences - one time a lovely woman brought us both coffees as it was a cold winter night. We were once invited into one of the bars to play inside for a company party. We played three songs and as we walked out a gentleman handed us a stack of cash. We put it in our pockets and waited until we were back at the car to count it. It was a few hundred bucks! Which was a goldmine for us at the time…I swear we thought we’d made it right then and there. But the most memorable night was when we first met Renato. He had followed the echoey sounds of our harmonies and found us in the hallway. He listened for a while and then introduced himself.
He told us that he liked our sound, that he thought we were talented and wanted to help us to achieve our goals in music. We wanted to get signed to a record label, make an amazing album and tour with it. We wanted music to be our job and our career. We were passionate and motivated and became ecstatic at the thought of someone actually helping us! He said he had connections…claimed that Eric Clapton was the godfather to his daughter. He was the inventor of a special kind of electric guitar, called “Giordano Guitars”. We believed him and dove enthusiastically into a relationship between talent and management.
The first thing he did for us was get us set up with a PA system and gifted a beautiful guitar to each of us. (Tara sold hers years later but I still have my kelly green Giordano…) That way we were prepared to start playing gigs, which we did. We played at an Italian restaurant in Costa Mesa. We would get treated like royalty and get to eat and drink for free. Renato would always tell us that the chef was preparing something special for us…and we’d end the night with a warm meal and shots of grappa. We had a few people that came out just to see us every gig, as they were becoming fans. We also would have to turn down the volume for large parties that were trying to talk and our music was in the way of their good time. It’s always a tough balance to get right - loud enough to be heard but not so loud to turn people away. (For me, I’ve always taken it way too personally when I’m asked to turn it down. A flaw I’m still working on to this day as it still happens…) He also had us do some recording. We drove out to a tiny trailer park in some beach town I’ve forgotten now and recorded a few songs for a demo. We would have meetings at random Italian restaurants all over LA. He would never make us pay, always spoiled us, and promised us great things, like gigs at bigger venues, and that he was going to share our music with some big hitters.
After several months of this, Renato presented us with contracts. He asked that we look them over and sign them. We were so terrified of signing away our lives, that we enlisted a lawyer friend of ours to go over it with a fine tooth comb. We underlined, highlighted and crossed things out. We proposed the revisions. It was one of those contracts where he would own a high percentage of our music and also any other endeavors we did outside of music. Unable to agree on terms, Tara and I never did sign those papers.
Tara was the first to remove herself from the deal. We were beginning to drift apart in both our personal and musical lives, and the insecurities and fears we had around Renato eventually led to her dismissing herself. There was something shady about him that we could never quite put our finger on. He had a best friend that was always around, and that guy had a super long pinky nail. We were sure that meant that Renato and him were in the Italian mafia, selling cocaine and up to nefarious business deals. The promises he made never came to fruition, so it wasn’t a surprise that Tara left.
I continued to work with him as a solo artist for a bit, but still had my suspicions, which eventually got the best of me. I moved to Sedona, AZ and stopped returning his phone calls.
Funnily enough, one of the guitar players that was sponsored by “Giordano” guitars and also receiving help from Renato, Anthony Mozella, lived in Sedona. When I ultimately met Anthony and had the opportunity to tell him I was also connected to Renato, I asked him what Renato’s deal was…was he in the mafia? A cocaine addict? Was he a big liar? Anthony sheepishly said, no. According to him, Renato was just a well-meaning guy that was trying to get his big break by discovering musical talent. There was nothing nefarious. No Mafia. In fact , Anthony got a pretty good laugh out of my concerns.
I felt really bad that I let unverified assumptions color the way I viewed Renato. At the end of the day, it was very kind of him to step in and help us, and he was very generous and supportive. In the end it was just another part of the real stories of the almost famous…anyhoo…